Mobile devices are changing the way consumers interact with the web. Does your business have a mobile-friendly website? Are you thinking about making the investment of creating a mobile site for your business?
To make sure you’re creating a mobile site that’s really worth every penny you put into it, take note of these important factors:
1) What’s the purpose of your mobile site?
Different marketing objectives will require different marketing strategies. Creating a mobile site with clearly defined goals in place will help you decide which site features will best fit your business objectives. This involves market research wherein you identify your target market and the methods you want to use to reach them.
2) What mobile device do you want your mobile site to target?
There are so many different mobile device models in the market and each type will display websites differently. When creating a mobile site, you will need to decide what model your ideal customers are more likely to use so that your site design will give them the best possible user experience.
Remember that your target customers are mobile users and they are “on-the-go” all the time. That said, simple is best when creating a mobile site. Avoid too many clicks, too many graphics and too much lengthy information. Make sure to optimize the mobile site for local search as well to help it rank high in local searches.
A poorly made mobile site tells potential customers that you don’t care about your business enough to make their mobile experience pleasing. Keep these questions in mind when creating a mobile site and you’ll prevent these false impressions and, soon enough, you’ll see your investment pay off in terms of increased traffic and sales for your business.